Good Video Production Means Keeping the Viewers’ Attention

It doesn’t matter if your video is designed to get more business or just re-live some family moments – the video should be engaging to your viewers.  The key to creating video that will keep your viewers’ attention is editing.   You want them to be on the edge of their seat.

As you begin editing your clips, which is an important part of the overall video production process, you need to think about how long you would like your video to be and your target audience.  You want your videos to be as short and to the point as possible.  For that reason, you should avoid using transitions between clips.  Transitions are also distracting.  If you have no other option, but to use transitions, just fade to black.

When you are editing your video, the length of the final product dictates the techniques you will use.  For example, how you would edit a 10-minute video clip will be drastically different than a 45-second commercial.  You need to ensure that you introduce your subject and get to the point of your message. 

Knowing your audience is crucial.  The choices you make during editing will change  based on your intended viewers.  Your video should be easy to understand, straightforward and interesting to your audience.

Gearshift TV offers expert video production, including everything from the initial video concept to preparing the video for distribution.  Our Fairfax, Virginia videographer, who possesses more than 20 years of experience, has shot everything from commercials to sporting events.

To find out how we can help you with video production in Virginia and throughout the country, as well as our green screen studio, contact us at 703.928.8257.  We also assist with the creation of Web video that will help you attract more customers and grow your business.