One of the best ways to increase viewership among your Web video content is to make your videos interactive. Viewers respond to content when they are engaged in that content, or when they are involved in the way the content plays out.
Depending on your objective, you can choose to make your video content either slightly or highly interactive. Users can allow viewers to choose the ending to their video content, or simply link the video to similar content to increase views.
Check out some examples of how Internet users are engaging viewers with interactive web video. You can even use YouTube Annotations to create interactivity within your content (see “YouTube Electric Guitar”):
Top 10 Interactive YouTube Videos
Using YouTube Annotations to create interactive content is easy. Simply load your content into YouTube and choose the “Edit Annotations”, then “Spotlight Annotation” (rectangle box with corners outlined) as many times as you’d like to create viewer choices within your video content.
Users can include Annotations in many other ways as well- as a call to action (encourage viewers to subscribe to your channel, watch more of your content, etc.), as a link to various YouTube content, add information about your video and more.
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