The Odds of Getting a Great Video are Like Winning the Lottery, If You Don't Have the Right Approach

There are many things that separate unimpressive video and professional footage.  Among them is the approach you take to creating your video.  Most people will see something that grabs their attention and start snapping photos or shooting video.  The odds of getting the best possible images and video without taking the time to think about your approach are roughly equivalent to winning the lottery. 

Composition is a Key Element in Good Video & Photography

There are many things that good videographers and photographers do before shooting, so let’s just talk about one in this article: composition.  This is the deliberate arrangement of objects in your photo or video.  Think of the people, objects, colors and lighting as the ingredients in your recipe.  You can randomly mix flour, sugar, butter and eggs together and get many things that do not resemble a cake.  Only in the correct amounts will these ingredients work together to become a delicious cake.

There Isn't One Correct Way to Compose Photos and Video

Using this same analogy, we must also realize that there are many different kinds of cake that taste great.  There is not one correct way to compose your photos and video.  If you have a moment to think about it when you are in the field, try to picture what the finished product will look like.  Decide what it is that you want to emphasize.  Think about where you want the viewers’ eyes to go.  Do you want them to understand your work immediately or would you rather leave them with a sense of mystery?  The most important thing when shooting is to be deliberate.  Great footage and photos don’t just happen, you MAKE them happen!

Our videographer Jim Folliard is an expert at this and many other aspects of video production and photography.  For more information on how the Gearshift can help your business, call us at 1.877.477.STUDIO or fill out our contact form.

Be sure to order a copy of the FREE book, Nine Nifty Tips for Effective Video Clips, by Jim Folliard.