Like it or not, we live in a society in which individuals are judged first by their looks and, only after that, by their intelligence and expertise. If a potential client visits your law firm's website and sees a stiff, unnatural, or just awkward-looking headshot of you posing behind your desk, that person may well choose to click off the page and go in search of better-looking representation. This doesn't make sense—you may be the best, most accomplished lawyer in your particular specialty—but there's no denying the fact that some people are overly sensitive to surface appearances and will make a decision on that basis alone.


What can you do about this? Well, a good start would be to select the best possible headshot for your promotional materials. You don't necessarily have to look like Harry Hamlin or Susan Dey from L.A. Law; in fact, very few lawyers do (and they'd probably make more money in Hollywood than they would in the legal profession). But an experienced photographer will know how to take a headshot that communicates your determination, perseverance, professionalism, and reliability—and that you can use in all sorts of ways, ranging from incorporating it into a YouTube video to using it in a newspaper or magazine ad. If you have a headshot that you're currently dissatisfied with, you can easily replace it with the new photograph.


If you have decided to take a headshot or upgrade an existing one, you need to hire a photographer who can capture you at your best—and has the patience to take hundreds of photographs in the course of an hour or so to guarantee that there will be one perfect shot. Call our headshot experts today at 877-477-7883 to set up a free consultation!

Jim Folliard
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Founder, Director, Cinematographer, Photographer & Editor
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