Top Questions For Video Production Studio
Here are some of the top questions we get at the video studio about video production, editing, web optimization, and photography. If your question isn't answered here, please contact us and we will answer it!
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I'd like to put a candid, humorous shot of myself on my company's website. Is that okay?
Well, to a certain extent, that depends on what you're trying to market with your site. If you're a DC-area tattoo parlor, your customers may relate to a photograph of you trying to balance on a Harley-Davidson while holding an empty beer keg. But, if you're the senior partner of a law firm or a plumber trying to attract new clients, the message you're sending won't be "ordinary guy;" it'll be "guy who doesn't have the judgment to know what kind of photographs to post on his website."
A few years ago, this wouldn't even have been an issue. A professional website would be expected to only have tasteful, professional photos. You can blame this new trend on Facebook, where people are so used to sharing candid, embarrassing photographs with one another that they don't realize when they're crossing a line and revealing their immaturity for all the world to see. Just think of all those would-be future CEOs who uploaded compromising photos while they were in college; they may later have had the good judgment to take them down, but, if anyone copied them in the meantime, they can potentially pop up years down the road.
At Gearshift, we know that it helps to show your personality and goofy sense of humor on your company's website, but there's a line you should never cross for fear of repelling rather than attracting potential customers. Questions? Call our photography professionals at 877-477-7883 to learn more today!
I have a limited marketing budget for my Washington D.C. business. Should I consider video or photography?
Most businesses have limited marketing budgets, and they want those budgets to yield the greatest possible results. That is understandable and does not have to be a hindrance if you plan a coordinated marketing effort. One of the ways to keep your marketing costs under control and still get the video and photographs that you need for all of your online and offline marketing materials is to hire a company that specializes in both video and photography.
Gearshift is experienced in producing dynamic online video and great photographs for our clients. Together with our clients, we can help you identify your priorities and implement a well-designed plan to help you meet your most important business marketing goals.
You may not have to pick between online video and still photography. Instead, you can have both and realize the benefits of photography. Photography can, for example, help draw readers to your written content and other important information. Photography can catch a reader’s eye and show important parts of your business in a professional and effective way.
For more information about photography and about making marketing decisions for your business, please call Gearshift to speak with an experienced photographer. You can reach us via our website or at 877-477-7883.
I hired a photographer for my event, and the pictures and videos he took were completely unusable. What can I do to rectify the situation?
Unless you happen to own a working time machine, not much. If you've received an award, say, from your local civic association, it's not as if you can ask them to restage the entire ceremony because the photographer you hired failed to deliver on the goods. Sure, you can scrounge the guest list to see if anyone else happened to take semi-decent photographs or snippets of video, but there's a lot of legwork involved—and you'll look foolish for having to resort to this when you should have hired a dependable photographer in the first place.
You're a lawyer, so you probably know what is and is not possible in terms of making yourself whole. If your photographer genuinely messed up and failed to deliver any usable pictures or videos, then you may not be able to recover your down payment. But you would certainly be justified in withholding the money he was due on delivery. On the other hand, if the photographer actively misrepresented his qualifications, and you can prove that he did so, you can probably sue him for the entire fee, though whether this is worth the time and aggravation is entirely up to you.
It may not be what you want to hear, but the best thing you can do is chalk the whole disaster up to experience and, next time, hire a photographer that you know for a fact is talented, professional, and dependable. If you're in the D.C. area, a good start would be to contact the photography professionals at Gearshift, who have years of experience documenting awards ceremonies, public relations events, and other events frequented by lawyers. Call us today at 877-477-7883 to set up a free consultation!
Why can’t I just upload pictures from my cellphone to my business website like I do for my personal Facebook page? Do I really need a Washington, DC, professional photographer to add photos to my website?
If you are asking the first question about whether it is okay to use your cellphone to upload photos to your professional website, then the answer to your next question about whether you really need a DC photographer for business photos is likely yes.
The quality of a cellphone picture is usually not good enough to put on your website. There may be some uses for cellphone photography, such as adding a quick picture to your business Facebook page or even a quick blog entry. However, you want your main website and most (if not all) supporting pages to look professional. Thus, you might benefit from a good quality camera, state-of-the-art editing resources, and a professional photographer.
Website photos can set you apart as a highly polished professional who is to be trusted before a visitor to your website even reads a word on his or her screen. Alternatively, poor quality website photos can brand you as a professional who does not put 100% into what he or she is doing, which is clearly not the message you want to send.
For more information about why you shouldn’t use cellphone photography for business purposes, please contact Gearshift at 877-477-7883. We also invite you to read our FREE book Everything You Need To Know About the Nikon D7000 if you are in the market for a new camera.
Does Gearshift photograph D.C. area business events?
Gearshift photographs a variety of business events in the D.C. area. From large scale events like four-day trade conferences to the more intimate settings of restaurants and cafes, Gearshift is flexible and experienced in the entire spectrum of business event photography.
Promotional events such as product launches and marketing photo shoots are a specialty of ours, and photography is a great way to present products on your website. We'll help you engage in a creative process from start to finish, bringing a fresh, original look to your products that cannot be replicated with amateur or stock photography.
The national capital area is a popular destination for business conferences and trade shows. Gearshift photographers understand the professionalism and personality necessary to keep events moving on schedule. Our professionals will stage and capture every important moment, while keeping people comfortable during the process. The studio also has the latest in photographic and supportive technologies that can help reduce photo processing and turnaround, allowing you to post imagery to your business website in a minimal amount of time.
Gearshift is a D.C. area photography studio based in northern Virginia. Whether in-studio or on location, inside your facilities or outdoors against a historic D.C. backdrop, our professional photographers have the experience necessary to make your business event photography shine. Contact us at 877-477-STUDIO to discuss your event and to map out your photography needs.
Does Gearshift TV provide photography services to DC businesses?
Our professional photographers have the best tools and creativity available to capture the uniqueness and style of your products, services and special gatherings. We provide a full range of photography services, including photography for product launches, corporate seminars, business galas, sports and training camps, DC nightlife, and fine dining.
Our photographers have more than 20 years experience in all genres of photography. If you have remodeled or restored your restaurant or retail space, or you have finished construction on a new headquarters, we will capture the historic detail or sleek new furnishings of your business place with our architectural photography experts. With our understanding of composition, angle and lighting, we know how to emphasize the beauty and unique design of your products.
Gearshift handles just about every type of photographic service for any DC area business. Using the most advanced cameras combined with decades of creative experience, we will deliver a photo shoot that is a cut above the rest. We will also provide you with an online photo gallery and a ZIP file of your images.
Contact Gearshift at 877-477-STUDIO to discuss a customized photography package that will be perfectly suited to your specific business needs.