How long should my online video be?

There is no magic number of seconds or minutes that you should be trying to reach. You are not creating a commercial that has to fit into a certain amount of airtime. Instead, you are trying to get your message across in a concise and effective manner that will hold the interest of your viewers and encourage them to contact you when they are done watching the video. That means that you want to avoid a long and rambling video and instead create a shorter and more interesting video.

The exact time of your video will depend on the message that you are trying to convey. For example, you may be able to talk about why your viewers should execute a will in less time than it takes you to educate them about the steps they should take after a car accident.

While the exact time of an online video is not very important, our Fairfax video editors believe that there are important things to consider that will help you create a video that is the right length. Specifically, you want to consider whether you are:


  • Holding your viewer’s interest
  • Staying on point
  • Easy to follow
  • Adding valuable information to your video with your words


For more information about how to edit an online video to the right length for your topic, please call one of our experienced Fairfax online video editors today at 877-477-7883. We also encourage you to learn more about why your law firm should be on YouTube in our FREE book Are You a Small Business Trying to Get Found on YouTube. Click the photos below or check out our portfolio to see examples of effective online video.

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Jim Folliard
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Founder, Director, Cinematographer, Photographer & Editor