When it comes down to it, you take the time and you make the effort to promote your business or firm through online video marketing because you expect that it will help you make money. Otherwise, there would be no point. Thus, if you are considering online video production, it is important to know both what your video will cost you out of pocket and what your potential return on investment might be once your videos are on the internet.
The Out-of-Pocket Costs of Producing Online Videos
It is likely not surprising to hear that there is a wide range of potential costs if you are interested in producing online videos. Costs for a good quality, professional video may range from as little as a few thousand dollars to as much a hundred thousand dollars. Factors that may influence how much your video project costs include, but are not limited to:
- The type of equipment that is used
- Who you hire
- What type of video editing software is used
- The amount of time that you spend on the project instead of focusing on your business
Potential Return on Investment via Online Video Production
Of course, you cannot accurately evaluate whether the costs are worth it without considering your potential return on investment. Online videos provide you with a unique opportunity to reach potential clients, answer their questions, and gain their trust. Your video will remain online indefinitely and, if it is well done, has the potential to go viral and reach many people. Accordingly, your potential return is significant.
For more information about the specific costs of video production, please call Gearshift at 877-477-7883. You can also learn more in our FREE book Are You a Small Business Trying to Get Found on YouTube.