What DC Real Estate Agents Need to Know about Virtual Tours

Your life as a real estate agent is often a juggling act. Disseminating serious potential clients from those who are simply bored is difficult enough, but obtaining leads in an extremely competitive climate while meeting clients for showings makes you a bit of a renaissance worker - an entertainer, an investigator, and an advocate. It's no wonder that real estate agents are fighting for time. DC video production companies have been helping real estate agents save time and improve business with online virtual tours.  


Potential buyers and renters are often busy during the work day, which may leave your evenings or weekends packed with showings.  Is there anything worse than setting aside weekend time for a showing only to discover that your potential buyer or renter is simply bored and looking for something to do? While there is no silver bullet that will solve all of your problems, online virtual tours can drastically improve your real estate business and save you time.


Here are four benefits of filming virtual tours for your website:


  • Separates the good from the bad - Giving potential buyers a preview of what's in store is a great way to make your showings more meaningful - and more likely to turn into a rental or sale. If potential clients have toured the property online first (and still want to see it in person), this indicates that they are already impressed and more serious about what you have to offer.


  • Gets more leads - Your potential clients know that you mean business with a site that includes a professional online virtual tour. This is not an amenity that everyone takes the time to add to their site. Taking amateur, wide-angle photos of your property simply does not make it stand out. Not only is a virtual tour helpful, it also says a lot about the lengths you are willing to go to make the buying or renting process as smooth as possible.


  • Improves your Search Engine Optimization (SEO) - Google loves websites that include video. By adding diverse media to your website often, you are constantly telling Google that your website is buzzing and needs attention. Along with utilizing standard SEO techniques, you will get better search engine results if you add interesting video content to your website.


  • Saves time - Virtual tours can tell the potential client a lot. People searching your site may find your virtual tour and be extremely intrigued, thus your in-person showing is already starting on the right foot. Alternatively, some people may be looking for something other than what you are offering. Floor plans, blue prints, number of rooms/bathrooms, and included utilities do not always communicate enough to a potential client before the showing. If they are truly looking for something else, the online tour can tell them... without you having to waste time on a showing.


The benefits of adding virtual online tours to your website are clear. The experts at Gearshift are ready to save you time and improve your business. Give us a call at 877-477-7883 to get started today.