- Lighting – Not all light is created equal. You don’t want direct light from a lamp because it will cast shadows. Set yourself up near a window and use some natural light in addition to an overhead light. Test it out before you record the final product. There is no secret – if it looks good, it is good!
- Composition – You don’t always want to be in the center of the shot. Our eyes tend to break an image up into thirds, so follow the rule of thirds and position yourself accordingly.
- Audio – You know bad audio when you hear it. If you are committing to web video, get yourself a wireless lapel mic. It’s a small investment compared to the benefit it can have for your business.
If you aren’t already using web video, shooting video in your home or office might be a good place to start. If you would feel more comfortable letting the pros handle it, call Gearshift TV today at 877.477.STUDIO or fill out a contact form.
