Don't Be Scared to Make the First Move—Get Embed(ed) with YouTube

Your YouTube videos are yearning to be embedded on your site! And it’s not just that your site would benefit greatly from the partnership. It's a truly symbiotic relationship. 

This is because YouTube—and Google—love it when you embed hosted videos on your site. Likewise, your site and your business can benefit greatly from this partnership.

Want proof that the relationship is solid? Here you go:

  • Embedding your YouTube-hosted videos can boost your SEO power. Google loves it when websites contain rich content—think video and images—so embedded videos are perfect "Google juice."
  • Google looks favorably on sites that embed YouTube videos. They do own the video site, after all.
  • YouTube video search takes the amount of embeds a video has into account when ranking it. So, if your video is embedded on your site and your blog and has been shared on your social media accounts, it will rank higher on YouTube.

Basically, if you embed your YouTube videos, you will be boosting your SEO power on the top two search engines—Google and YouTube. It really doesn't get better than that!

Embedding Makes Your Site or Blog Better

It's not just the search engines that like the YouTube/website pairing; visitors to your site will react positively to it, as well. Potential clients or customers are already familiar with YouTube. They likely see it and use it every day. So, when they notice that your blog or site is using YouTube, they already feel comfortable with the format and are more likely to click on the video. Plus, you don't have to worry about the viewer being able to see the video because there are no plug-ins or add-ons involved.   

To learn more about how to effectively use YouTube videos in your marketing plan, call 703.962.1270. Our Fairfax video marketing and production team would love to help you make the most of the powerful video hosting site.

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