One of the most common mistakes that people make when using YouTube to market their businesses is spending all of their time and effort on their own YouTube channel and their own YouTube videos. Remember: YouTube is a social networking platform and a community of millions of users. One of the best ways to get more views for your videos and more channel subscribers is to interact with the community through watching and commenting on other videos.
Watching and commenting on others’ videos is fast and easy; take a look at videos related to your industry and posted by those respected in your industry (though it’s probably best to stay away from competitor videos in most cases). Respond to the video with a quick and intelligent comment—or even consider posting a response video.
What are the benefits of leaving comments on other YouTube videos?
- You establish yourself as an expert. If your comments are written well, smart, and filled with useful information, others will take note of your knowledge—and perhaps ask you for more advice.
- You connect with new people. Commenting on videos is a free and fast way to get your voice heard by a new audience.
- You will increase your video views and profile views. If you say something interesting and unique, other readers will click on your profile, watch your videos, and subscribe to your channel.
- You will see what’s popular on YouTube. Commenting on others’ videos in your industry means seeing others’ videos. It’s a great way to keep up with how others are utilizing online videos and also with what’s important to viewers.
YouTube isn’t just a place to post your own online videos, it’s also a place to interact with others in your industry, learn about your potential clients, and establish yourself as an authority in your field. Take a few minutes of your time to watch YouTube videos and make intelligent comments, and you will see results.
Do you need help establishing your business’ YouTube presence by creating high-quality videos? Gearshift is here to help you every step of the way. Call us today to learn more about our services and get started: 703-962-1270.
Here's a perfect example: Coach Yousef Yousef of Udefy Fitness. He contacted us to help him build his audience on YouTube through high quality video production. You can read all about it here.