Online Video Recognized as 3rd Most Powerful Marketing Medium

As a business owner, you may be wondering how to communicate with clients.  What message should you be sending, and what is the most effective way of getting that message across?  What medium of broadcasting this message is most cost effective?  There are many questions surrounding marketing and its efficacy.

Online Video: New, But Here to Stay

No longer do businesses have the luxury of expending massive amounts of money into the latest fad.  Marketing dollars—indeed, all dollars—are precious in this era of survival of only the fittest budgets.   As a business owner, you cannot afford to invest in something that doesn’t work.  (And by work, we mean bring in new business.)

Some people think of online video as a flash in the pan that will eventually go away—or, just too new-fangled to be an effective tool.  However, studies have shown that online video is already overtaking some of the most powerful forms of communication we know of, and all data points to this trend continuing.

Statistics Show What’s Working

Not long ago, no one believed that Internet was the way to go.  These days, if your business is not online, it practically doesn’t exist!  This begs the question: what is the next frontier in business advertising? 

According to a recent study done by Deloitte LLP, online video was ranked as #3 of all marketing mediums. 

What things outrank online video?  Magazines and the all-American pastime, television!  Interestingly, online video hasn’t even been around that long—yet it still ranked #3 on this list.  Industry experts predict that if rates of online video viewing continue along these lines that 66% percent of the world's mobile data traffic should be contained in video by 2014.  Indeed, YouTube is also already recognized as the #2 largest search engine in the world, outranked only by the greatness of Google. 

Shouldn’t your business be positioned to take advantage of where all growth trends and data is pointing?

Ensure that Your Business is Properly Positioned

Gearshift can help ensure that your business benefits from the cutting edge brand building power of online video.  For more information, give us a call at 877.477.STUDIO.   A dedicated Fairfax web video professional will help to uncover and implement your online video strategy today.