Online Video = Conversion
Online video means conversion. What is conversion? And what does it mean for your business?
Conversion is a measurement of the percentage of people visiting your website who take or complete a desired action. For this reason, the conversion rate of a website more accurately measures a website’s actual success in increasing new business than site traffic numbers alone.
New research reveals that website “stickiness”, or time a new prospective client spends on a site, is increased by more than six times on websites with online video than with text alone.
Not only that: online video increases website conversion by more than 12%. This means that of all the individuals visiting your site, video will effectively cause 12% more to complete the “desired action”—and become your new clients. That means more revenues and profits for your business.
Could your company use 12% more business and profit? We thought so.
Gearshift can help ensure that your business benefits from the cutting edge brand building power of online video. For more information, give us a call at 877.477.STUDIO. A dedicated Fairfax web video professional will help to uncover and implement your online video strategy today.
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