Top Questions For Video Production Studio

Here are some of the top questions we get at the video studio about video production, editing, web optimization, and photography. If your question isn't answered here, please contact us and we will answer it!

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  • What's the difference between commercials on television and marketing videos on my website?

    There is one major difference between television ads and website video content: what the viewer expects. Viewers turn on the television and expect to see advertisements. They expect the advertisement to have an agenda and a point and to ask them to buy something. Your web video content cannot always share these aspects with a television commercial because people expect more from your website.

    When someone goes to your website, they are most likely hoping to find information or the answer to a question. If you are a restaurant, for example, visitors want to see vivid content displaying your menu and location. If your web videos are quality content that help the viewer by providing information or answering a question, then you have just shown the viewer why they should hire you - instead of simply telling them to do so in an advertisement. Your videos can communicate your capabilities, your personality, and your knowledge of your field.

    Of course, sometimes the lines blur a bit, and your web videos will have advertising elements. Keep in mind, though, that the web isn't just another screen to advertise on. Your helpful website and involvement in social media can help form a relationship between your business and your viewers. For instance, when we produce marketing videos for lawyers, we may have them explain steps someone should take immediately following a car accident. This information is helpful to the viewers and shows how competent the attorney is. This is how to sell yourself in a way no other marketing medium can provide.

    To get started with your web video campaign, give Gearshift TV a call at 1.877.477.STUDIO today.

  • What's the Difference between Website SEO and YouTube SEO?

    In order the understand the difference between Website SEO (search engine optimization) and YouTube SEO, it is important to understand that your videos can help your website itself and not just your YouTube channel. Professional video marketing necessitates a wise SEO strategy, and understanding the importance of optimizing for both websites and YouTube is critical to success on search engines. 

    Of course, everyone wants their YouTube campaign to go well. YouTube is an awesome marketing tool, especially since it sits directly behind Google as the world's second largest search engine. You can optimize your videos for YouTube and attract a lot of attention to your YouTube channel, but this is not the only function your web videos can serve. You can also put your web videos to work optimizing your own website.

    Optimizing your web videos for your own website can help your Google search results. The reason for this is that Google loves diverse, interesting content. Video can also be social and shared on lots of social networking sites, bringing massive SEO benefit to your site. The first priority is not always YouTube, although YouTube is important. In fact, optimizing your videos on your website before you optimize for YouTube may be the most effective SEO method for your business.

    DC video production firm Gearshift specializes in not only professional video production but also SEO. We can film your videos, and we can also give them the best chance of being found online. Give us a call at 1.877.477.STUDIO to learn more.

  • Can I Use Web Video to Answer Frequently Asked Questions?

    The answer is yes!  You can use Web video to answer frequently asked questions.  Web videos are usually the preferred choice among consumers compared to text.  Reading is still popular, but nothing demands attention like a well made video, which is why DC area video production firms have been helping local businesses make the switch.


    Many business owners spend their valuable time answering frequently asked questions even though they have a FAQ section on their website. Many consumers are aware of the FAQ section of a website but just don't want to deal with searching for answers.


    You can save valuable time for you and your staff by answering common questions with video.  This is a great way to inform people about your business while keeping them entertained.  You're also offering a more personable approach to customer service - people will see that you took the time to answer their questions in a more thoughtful manner. 


    If you feel like you spend too much time answering commonly asked questions and want to find out more about using Web video instead, call us for a consultation at 877-477-STUDIO and let us explain the benefits of video for your business.  Don't forget to order a copy of our free Video Marketing DVD today.

  • What's the Difference Between 1080p and 1080i?

    Let's start by rephrasing the question to "which is better?".  The short and easy answer is "1080p".  Gearshift can produce your videos in 1080p, 720p, or any other resolution.


    Technically, the resolution is the same for both 1080p and 1080i (both displaying 1920x1080 pixels on the screen). The difference is the "p" and "i".  The "p" is for "progressive" scan meaning each picture is painted top to bottom in one scan.  The "i" stands for "interlaced" scan; these pictures are painted sequentially which means that odd numbered lines are painted first then even numbered lines second, making this a two step process.


    Progressive scan is preferred because its one step process (able to paint the picture quicker than interlaced) produces smoother motion, particularly for fast paced action such as sports (OK, just the ones that make you sweat).  Because of its longer processing time, interlaced scans can lag behind the data its receiving and cause the picture to appear blurry. High definition television broadcasts are in 1080i or 720p (progressive scan of 1280x720 pixels).  The company will usually broadcast fast paced sports in 720p and slower content in 1080i.  If you thought you've noticed a difference between sports and a sitcom, you could be right.  They may have been broadcast in different resolutions.


    In reality, 1080p stands alone. 1080i is more comparable to 720p.  Manufacturers market their products as 1080i/720p (notice the "slash").   This means that the TV is "capable" of receiving 1080i signals but converts it to 720p, so try not to fall for this gimmick.  Get started on your videos by contacting us toll free at 877-477-STUDIO for a consultation, and be sure to order a copy of our free Video Marketing DVD today.

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  • What Is a Virtual Set?

    A virtual set is a television studio which allows the background to be manipulated in real time. A virtual set will permit you to alter the background or setting with digital graphics- your imagination is the limit. Virginia video production company Gearshift has the expertise to create the virtual set of your choosing.


    A virtual set can place the people in your video into a news room, a courtroom, or even outer space! Here are some of the great benefits to using a virtual set:


    • Quicker and easier to set up than real sets.
    • Create your own virtual set or select one from a variety of professionally custom made sets.
    • You can quickly switch digital sets when you want to.
    • You can add people to your videos as though they are on the set with you.
    • Virtual sets also "act" like the real thing. Despite the set being virtual, you can still have multiple camera angles and superimpose additional images onto the virtual set


    Virtual sets are becoming more common as graphics technology improves.  Computer graphics are now able to render scenes with incredible realism.  Let us help you create your custom virtual set. Call us today at 877-477-STUDIO.  Also, be sure to order our free Video Marketing DVD.

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  • How do I increase viewership regarding my online videos?

    The major challenge in online video marketing is not necessarily in producing the video itself, but in getting people to actually view it.  Regardless of how well your video was produced, if a great marketing strategy is absent, you may be left wondering what went wrong.


    Here is one of the best kept secrets to a successful video campaign: attach a celebrity name to your video.  Because celebrities are amongst the most frequently searched for, associating a celebrity name to your video can greatly enhance your video's search ranking.  The best advice is to "name-drop" a celebrity who has used or advertised services to those you currently offer.  This will enable you to "ride the celebrity wave" and group your video with the celebrity's name.  The hope associated with this strategy is that when a user searches for a specific celebrity, your video associated with that celebrity's name will appear higher on the search results list.


    High profile celebrities, just like ordinary people, have employed legal services from time to time.  The celebrities require many of the same legal services and undergo many of the same problems that everyday people need and experience.   So, what better way to gain additional viewership than to attach a celebrity name to your video!


    Gaining viewership can be challenging, but it is not impossible by any means.  We understand this and have unique strategies to offer you.   Online video marketing constantly undergoes changes and transformations due to rapidly changing technology.  Do not fall behind the trend; it can be difficult to recover.  Call us toll free at 877-477-STUDIO for a consultation today.

  • Are there copyright issues when integrating audio with video, and then publishing the content on the web?

    The short answer is, "Yes."  Copyright laws exist to protect the rights of the artist by ensuring that nobody can profit from, distribute, or otherwise use someone else's music, without first receiving proper permission.  Crediting the artist is simply not enough.  Rather, before using such content to advance your own agenda, permission must be granted from copyright holders (note: these are not always the actual artists).  Multiple people or entities-songwriters, producers, record labels, or private estates-may hold the rights to any given recording. 

    So, proceed with caution.  Penalties for copyright infringement can be severe. At a minimum, those who are guilty of violating copyright law will see their content blocked from view until it is altogether removed from the public eye.  Transgressors can also be issued fines totaling as  much as $250,000.  Further, violators can even be sued by the copyright owners.  If any money was made from illegal use of copyrighted material, owners may be entitled to damages.  People can even spend five years in jail for violating the laws, depending on the severity of the infringement!

    That said, there are still legal options available when it comes to using music in videos published on the web.  The newest option is a free service provided by YouTube, called AudioSwap. YouTube users can employ the new feature to integrate audio into their videos by selecting from a catalog of popular songs that are licensed for use.  If a user wishes to venture outside of the pre-approved list, stock and royalty-free audio may also be purchased from a variety of online sources, usually as part of a subscription or for a nominal fee.

    If you have further questions about how to produce legal, compelling videos for the web, contact Gearshift at 877-477-STUDIO.  We are a DC video production company with years of experience in producing original, creative videos, which aid businesses with their online marketing ventures.

  • Can DC area clubs benefit from Web video?

    DC, Maryland and Virginia clubs benefit from Web video in several ways.  Washington, DC nightlife attracts visitors from up and down the East Coast. DC is well known for its historic sites, but it is also a city known for its independent and eclectic music scenes and edgy comic personalities.


    By maintaining a visible online presence using Web video, clubs can show off their megawatt sound systems, space age lighting and sleek atmosphere in a way that is inviting and compelling.  Club patrons are often searching for a new venue for a Friday night out, and video is perhaps the best way to get people talking about what your club has to offer.


    Gearshift is a DC area video production studio staffed with top tier creative experts who make the most out of state of the art video equipment.  They will bring an unmatched sense of style to your online video campaign.  Your video campaign will capitalize on every unique aspect of your club, from parties and events to music and entertainment.  Viewers will get the best possible taste of the flavors your club adds to DC nightlife.  Contact Gearshift at 877-477-STUDIO to learn more.